To remind people how much they love their car stereos -- and to encourage them to consider the adequacy of their existing insurance cover -- NRMA Insurance, JCDecaux Australia, Whybin\TBWA\Tequila and Mediacom brought a car stereo to a bus shelter in Sydney, and put the public in control of what was played via their mobile phones. It was the first interactive outdoor campaign of its kind in Australia. The Bus Shelter was fitted with speakers that could play a range of different tracks. Via a QR code or URL people could 'like' the car stereos page on Facebook and pick a track to play live in the bus shelter. The track played instantly through the installed stereos.
Tuesday, October 16, 2012
JCDecaux Innovate Australia: NRMA Insurance- Motor Extras
JCDecaux Innovate Australia: NRMA Insurance- Motor Extras Tube. Duration : 0.80 Mins.
To remind people how much they love their car stereos -- and to encourage them to consider the adequacy of their existing insurance cover -- NRMA Insurance, JCDecaux Australia, Whybin\TBWA\Tequila and Mediacom brought a car stereo to a bus shelter in Sydney, and put the public in control of what was played via their mobile phones. It was the first interactive outdoor campaign of its kind in Australia. The Bus Shelter was fitted with speakers that could play a range of different tracks. Via a QR code or URL people could 'like' the car stereos page on Facebook and pick a track to play live in the bus shelter. The track played instantly through the installed stereos.
To remind people how much they love their car stereos -- and to encourage them to consider the adequacy of their existing insurance cover -- NRMA Insurance, JCDecaux Australia, Whybin\TBWA\Tequila and Mediacom brought a car stereo to a bus shelter in Sydney, and put the public in control of what was played via their mobile phones. It was the first interactive outdoor campaign of its kind in Australia. The Bus Shelter was fitted with speakers that could play a range of different tracks. Via a QR code or URL people could 'like' the car stereos page on Facebook and pick a track to play live in the bus shelter. The track played instantly through the installed stereos.
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